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Advantech acquires French POS and kiosk brand Aures

Advantech, a leader in industrial IoT, has announced its acquisition of Aures Technologies SA, a French kiosk and POS company. 

The strategic move aims to strengthen Advantech’s global coverage in smart retail products and services worldwide. 

The global retail industry has gone through significant challenges in recent years due to the pandemic, supply chain disruptions, global inflation and interest rate hikes. In response to these changes, Advantech has been deepening its presence and expanding its hardware and software product portfolio. Aures is a well-known brand in the western market, with excellent design and development capabilities in POS and kiosk products. Leveraging Advantech’s robust expertise in intelligent systems and global logistics network, the collaboration of Advantech and Aures (A+A) holds promising prospects for both companies, their employees, customers, partners and the global smart retail sector as a whole.

As a publicly listed company in France, Aures has established a strong presence for its POS equipment in Europe, Australia, and the US, boasting high brand recognition and a robust sales network. Notably, its subsidiary, Retail Technology Group, is a leading provider of retail IT system services with a nationwide service network.

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