The Bagel Factory, a UK chain specialising in freshly baked and filled bagels, has begun digitising its stores with menu boards powered by the nsign.tv digital signage software platform.
Founded in 1997 with its first store on Endell Street, London, The Bagel Factory has grown to more than 32 outlets across the UK, strategically located at major travel hubs.
“We were in search of a cost-effective and user-friendly menu signage solution that could be easily deployed and maintained across all our stores”, explains Abdul Mohamed, IT & Digital Business Partner at The Bagel Factory. “We found nsign.tv incredibly user-friendly allowing us to easily maintain playlists and schedules”, he adds.
nsign.tv powers The Bagel Factory’s menu boards offering a mix of static and dynamic content and allowing quick updates with centralised cloud management across all locations.
With nsign.tv, the stores can manage the appearance of price adjustments, new menu additions, limited time offers and more across store-wide menu board systems, the majority of which are 42 and 52 series with SoC (System-on-chip). In other words, the food chain can get very creative, produce more engaging visuals for customers, and in an easy way to manage, taking their marketing to powerful new levels.
“One of the standout benefits of nsign.tv is their exceptional support. They consistently exhibit a high level of responsiveness when addressing our queries and technical issues”, says Abdul. “Also worth highlighting are the enhanced planning capabilities of the platform by scheduling menu changes in advance rather than implementing them on the day”, he adds.
As part of the ongoing project, The Bagel Factory has adopted nsign.tv for the majority of their new store launches and are currently in the process of transitioning from their previous poster booking solution, showcasing their commitment to elevating customer engagement and streamline store operations.
Mónica Fernández, managing director at nsign.tv, says, “Digital signage in the QSR industry offers significant advantages, tailoring audience experiences, capturing attention, and ultimately boosting sales.”
