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2020 Vision: New Identif-eye chart helps retailers judge the mood of customers


As mask wearing becomes mandatory in shops, a chart that enables shop staff to identify the mood of shoppers is being made available for free by retail experts Uncrowd.

The at-a-glance chart, downloadable from, maps thirty-two eye moods to enable staff to diagnose and pre-empt potential problems. 

Moods range from ‘queue-jumped’ to ‘WTF’.

Uncrowd co-founder and CEO Richard Hammond said: “Good retailers can read their customers like a book, but if their mouths are hidden behind masks, it’s a bit harder to work out what they’re thinking and feeling. Our at-a-glance guide should help to check the mood of a customer.”

“2020 vision was supposed to mean perfect eyesight.  This year, with the pandemic and mask wearing, it’s taken on a slightly different meaning.”

Richard Hammond co-founder and CEO of Uncrowd

Uncrowd, a London-based start-up, helps retailers to work out how best to appeal to customers by rating service and experience against 82 variables.

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