EDITOR’S NOTE

Welcome to another edition of KDS. After a summer of exciting sporting events and manifold opportunities for digital display to shine, we’re looking ahead to new technologies and projects. 

We feature research from Custom Neon on the importance of digital signage, and just how much businesses underestimate its importance. 

We also hear about digital signage’s place in the omnichannel retail strategy. Sherwen Studios’ research finds that 25% of shoppers say that price differences between online and offline are what they like least about shopping in a physical retail outlet. So, any digital POS materials need to reflect what options are available online. 

So, once again, happy reading. We’d love to hear your ideas for future issues and we’re always looking for news items and thought leadership content. 

I look forward to hearing from you

Hazel Davis
Editor