By Vitec

https://www.vitec.com/

More and more organisations are looking for ways to streamline costs and reduce expenses. But how do you do this when you still want the very best technology for your business? 

With some insights from Vitec, we explore why investing and utilising IPTV could be an economic opportunity to improve your customer engagement.  

What is IPTV

IPTV stands for internet protocol television and traditionally represents the process of streaming live television shows over the internet, as opposed to antennas, satellite dishes and fibre-optic cables. 

When it comes to businesses and organisations, IPTV distribution means users can access content over LAN (local area network) and WAN (wide area network), to improve various areas of business – from employee engagement to customer satisfaction.  

How does IPTV distribution save costs?

With IPTV distribution, you can get more than just television out of its IP network. With the right kind of assistance and service, digital channels are easily distributed, such as video and interactive portals, throughout an establishment.  

This is a cost-effective solution for businesses in many ways. Firstly, IPTV distribution allows you to use the technology you already have, such as TVs and PCs, without needing to install a separate satellite or aerial signal distribution system within your building. This can provide reduced costs and a great potential for return on investment. 

IPTV’s scalability also enables the extension of the system at any point, without incurring additional costs and fees. When scalability is paired with the system’s ability to bring AV distribution under IT control for lower management costs, further savings can be made across an organisation. 

Benefits of IPTV distribution: to improve processes both internally and externally

When distributing IPTV across a business, each channel can be streamed at once regardless of how many people are viewing the content, therefore saving on bandwidth. 

Economising through IPTV can look different for different businesses, but generally, the end goal is to improve processes both internally and externally, from an employee-facing aspect and a customer-facing one. If employees are given the necessary tools to do their job to the best of their ability, customers and clients can benefit, and in turn, generate more revenue. 

How can different industries utilise IPTV distribution?

Some businesses are able to utilise IPTV distribution by streaming local and international television channels in shared spaces, such as restaurants, waiting rooms, or reception areas.  

Corporate organisations can experience IPTV’s ability to live stream events across the business network, ensuring all employees get the opportunity to attend important seminars and valuable talks. In addition to this, the entire network can have access to global news through various 24/7 channels alongside local and district travel and transport information.

Managing live sporting events in either a stadium or similar venue, IPTV distribution can offer entertainment experiences for audiences, in addition to news and sports programming to keep everyone engaged. 

For organisations to enjoy higher revenue for relatively little investment, we must look towards the technology that’s available. As the world continues to edge closer to complete digitisation, more opportunities are available to reduce costs for your business while enjoying the best possible results.  

With some insights from Vitec, we explore why investing and utilising IPTV could be an economic opportunity to improve your customer engagement.