Peter Ruffley, CEO of Zizo, discusses how fast analytics projects that deliver rapid business insight are now urgently required to rebuild trust – and not just in data.
Zizo
Accelerated by Covid-19, businesses have started to become more data-driven and embrace digital transformation strategies. However, the failure to understand data, what a business has, and what a business needs, is compromising many digital transformation plans, and leading businesses to waste years on projects that ultimately, will never deliver. Peter Ruffley, CEO, Zizo, emphasises the importance of the ‘get started, learn fast’ model.