29 Jun: Getting the Data Lifecycle Right to Accelerate Digital Transformation Strategies

Accelerated by Covid-19, businesses have started to become more data-driven and embrace digital transformation strategies. However, the failure to understand data, what a business has, and what a business needs, is compromising many digital transformation plans, and leading businesses to waste years on projects that ultimately, will never deliver. Peter Ruffley, CEO, Zizo, emphasises the importance of the ‘get started, learn fast’ model.