Gifting consumers with a taste of the future in the holiday season, Canada’s first-ever campaign using a PORTL display—a first-of-its-kind, 3D, 4K AI holographic interface — launched in downtown Toronto for an exclusive activation presenting global beverage giant Diageo’s Johnnie Walker 18-Year-Old and Black Label Scotch Whisky.
Launching at LCBO store #511 (49 Spadina Avenue) in Toronto, the innovative activation allowed customers to interact with the holographic display and receive a special holiday greeting from a life-size Johnnie Walker brand ambassador, view a visual 3D product showcase of holiday must-haves from the brand and even enjoy a holiday cocktail making demonstration.
“We’re so excited to have a PORTL in Canada the public can visit throughout the holidays, and with the absolutely iconic brand Johnnie Walker,” said David Nussbaum, CEO and Inventor of PORTL. “MOUSE 3D DIGITAL really understands the PORTL platform and is producing content that raises the bar. I’m pretty sure everyone is going to want a hologram mixologist at home once they see this.”
“The future is here. The 4K life-sized holographic display allows brands to create stronger human connections with customers in moments, something we haven’t been able to do yet with digital media,” said Glenn E. Smith, Founder and Chief Customer Officer at MOUSE 3D DIGITAL. “The PORTL technology offers a pandemic-friendly solution, giving brands the ability to create the look and feel of a live interaction or demonstration without having to be face-to-face. It offers an immediate consumer connection at a time when we need it most.”
PORTL is a unique platform designed to allow consumers to interact with realistic life-size 3D holograms and has the capability of beaming people and products into the freestanding, plug-and-play device from anywhere in the world. MOUSE 3D DIGITAL plans to bring the future forward with innovative PORTL activations across Canada that allow for stronger consumer connections. The activation with Johnnie Walker is the first of many uniquely interactive experiences to be offered to consumers across Canada. MOUSE 3D DIGITAL is renting out units for ad hoc installations and campaigns. The PORTL technology was also featured at Canada’s first hologram fashion show located at Cadillac Fairview’s Toronto Eaton Centre in December 2021.
The game-changing holographic 3D platform offers both live and pre-recorded content capabilities, while also allowing content to be broadcast to multiple places at once in real-time. The technology offers 4K resolution with premium, high-fidelity audio speakers, motion camera and interactive touch screen to create a fully immersive experience.