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Global Digital OOH Market 2020-2024

Infiniti Research Limited has been monitoring the digital OOH market. Their report confirms the market is poised to grow by $3.78 bn during 2020-2024 progressing at a CAGR of 4% during the forecast period. Their reports on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the benefits of OOH advertisements over traditional advertisements, interactive OOH advertising and decline in competition from print advertising. In addition, the benefits of OOH advertisements over traditional advertisements is anticipated to boost the growth of the market as well.

The digital OOH market analysis includes application segment and geographic landscapes

The digital OOH market is segmented as below:

By Application

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Others

By Geographic Landscapes

  • APAC
  • North America
  • Europe
  • MEA
  • South America

This study identifies use of AI in OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years. Also, market consolidation and integration of technologies for digital signage will lead to sizable demand in the market.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. 

The full report can be found here:

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