The global interactive kiosk market is forecast to reach $33.99 billion (£26.85 billion) by 2027, with a CAGR of 9.8% over the period, according to Fortune Business Insights.
Increased demand for self-service solutions, applications in retail and healthcare and advances in touchscreen technology are forecast to be the main drivers of growth in the market, which was valued at £16.10 billion in 2019.
Changing customer expectations on digital engagement are also key factors, with industries such as retail; banking, financial services and insurance; and entertainment, particularly driving demand for interactive screens.
Interactive kiosks’ key benefit is offering an interactive environment for displaying information and facilitating actions for self-service, meaning they can be used for everything from making appointments to paying bills and recording tasks.
As such, their adoption is only expected to increase amid further advances in technologies such as AI, near-field communication, radio-frequency identification and digital payment solutions.
Cloud technology is a particular drive of market growth as it provides the data functionality required for analytics in a secure and reliable environment, at low cost.
However, the report also warned that high maintenance and installation costs associated with kiosks could result in the slow adoption of the interactive devices.