OmboriGrid, in collaboration with ITAB Shop Concept, has developed a customised version of its Grid Endless Aisle solution for Feridras kiosks in Italian DIY and home improvement stores.
Feridras manufactures a wide range of bathroom furniture and accessories, which it sells via resellers throughout Italy. The company’s product range is extensive, and it is not possible for any reseller to carry all the different Feridras products and variants. So the company needed a solution that allowed it to showcase its entire offering, including items not currently available in-store.
To meet this need, OmboriGrid and ITAB designed a Feridras kiosk that displays every SKU the manufacturer offers. If the item they want is unavailable in the store, customers can browse product lines such as bathtubs, cabinets, sinks, showers, taps, laundry baskets and waste bins, and find the exact model, size and colour they want. They can then place an order for delivery to their home or to the store, which is then sent directly to Feridras for fulfilment.
The kiosk was piloted at Feridras headquarters in Nola, Naples. Resellers were invited to test the kiosk and ordering process and see how it can help customers find the products they want, and increase revenue for the resellers. So far, eight resellers have chosen to install the kiosks, and deployment will continue to other reseller’s stores through the rest of the year.
“This is a new use case for Grid,” said Andreas Hassellöf, CEO of OmboriGrid, “Our clients are usually retailers who are in the process of store digitalisation. This is the first time we’ve developed a product for a manufacturer, so that they can help their resellers to engage with customers and increase sales.”
