Display point of sale company Harrison Retail has announced a major rebrand. The initiative has been driven by a successful period of significant growth for the company which has seen it take on new partnerships with national retailers including Morrisons, B&Q, ALDI and Jysk.
The new logo features an instantly recognisable ‘H’, inspired by the angular shapes of Harrison’s POS. The negative space and block shapes coincidentally create a welcoming ‘open-door’ shape. The core colour for the group is dark blue, representing sincerity, sophistication, and strength, while deep yellow is used to display confidence, creativity and optimism with the aim to excite and enthuse customers about the services they’re being offered.
Jacqui Brown, marketing director at Harrison Retail said: “We are excited to unveil our new brand identity and website, which reflect our product solutions, problem-solving mentality and strong customer relationships.”
Central to the rebrand is the introduction of the tagline ‘Driven by detail,’ emphasising Harrison Retail’s meticulous approach to every aspect of its operations.
“Our knowledge of the market is second to none. We focus on being ingenious, delivering our clients ROI, and working with them through every stage of a project,” said Jacqui. “Our customer service is really personal; we provide our clients with the same point of contact throughout, ensuring a close and consistent partnership.”
Highlighting their brand heritage, Brown continued, “We’re extremely proud of our 28 years’ experience and we’re not losing any of that. This is about modernisation and growth – demonstrating to our customers that we’re committed to leading the way in Retail POS.”
The rebrand coincides with Harrison Retail growth into new regions, including Scandinavia, Finland, North America, and Australia. Rolf Whiteman, Sales Director, said, “Now is the perfect time to expand into new regions. As well as our huge range of standard products, we remain focused on developing new, innovative products for our clients, providing agile solutions to challenges ranging from sustainability to anti-theft.”
Brown added, “This is an exciting time for us and it’s the next chapter in the company’s journey. As we expand, we remain dedicated to pushing the boundaries of display POS while keeping our customers at the heart of everything we do.”
