Therabody has created a visually arresting interactive window experience as part of Harrods Tech Month, to drive awareness and trial.
The concept was designed, produced and installed by Outform, who Therabody briefed to bring to life the innovation that lies at the heart of its market-defining offering. The result is an immersive, interactive experience that passers-by can control from their phone to discover more about Therabody’s wellness universe and product range.
Therabody’s display takes up an entire window along Harrods’ iconic Brompton Road frontage. A QR-controlled interactive screen sits at its centre and a clever use of LED lighting ensures that it delivers a dramatic night-time impact. It showcases four hero Therabody products, including the brand’s newest entrant into the beauty tech space, it’s Theraface Mask, a super luxury at-home LED therapy mask that couples red and blue light with vibration therapy.
Shoppers can choose one of three ‘stories’, in line with Therabody’s three product categories which trigger corresponding content on the large LED screen. As they watch the content, the relevant product categories light up in the window display – red for beauty, white for wellness, blue for performance – accompanied by a mobile landing page which links to the Harrods online store and a call to action to visit the brand concession on Harrods’ fifth floor and trial the product range.
Simon Hathaway, Group MD EMEA at Outform, said: “Device-led wellness and beauty is an exciting space that’s enjoying phenomenal growth. Therabody is an ambitious brand looking to own this new category and we wanted to match the innovation that is a hallmark of their products by developing an equally innovative response to mark their partnership with Harrods.
“We have a strong track record in delivering market-leading retail technology solutions that match the ambitions of category innovators like Therabody. Our experience and bespoke approach means we know how to cut through in a busy retail environment and showcase the unique essence of a disruptive brand to drive awareness and a competitive advantage.”
John Solomon, CMO at Therabody, added: “Outform have worked with us to develop a brilliant talking moment for shoppers; something they can enjoy and engage with on their trip to Knightsbridge. Harrods Tech Month is an unmissable opportunity to harness the power of technology to create something out-of-the-ordinary; Outform has risen to the challenge and given us a powerful platform to bring the Therabody brand to life and communicate what makes us unique.”
