Scroll Top

In-Store Virtual Try-On Experience for M&S 

In-Store Virtual Try-On Experience for M&S



UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience.

M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialled with clothing brand Jaeger.

The introduction of this technology provides a personalised shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. Sales assistants guide customers through the process and give style advice.

CEO of Zyler, Alexander Berend, described the partnership as “a wonderful opportunity to get customers excited about shopping in-store. Shoppers could see themselves in the entire Jaeger range, including items not in stock at that location, to find the best items for them”.

He added, “We are delighted to be working with such an iconic brand as Marks & Spencer to improve the shopping experience.”


Related Posts

Leave a comment

Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.