Nectar360 is to more than double the number of digital advertising screens in Sainsbury’s stores as a major expansion of the Sainsbury’s Live network.
The operator of Nectar, the UK’s largest loyalty coalition programme, plans to expand its connected digital screen network in Sainsbury’s stores to more than 800 screens, in conjunction with out-of-home media company Clear Channel UK.
The Sainsbury’s Live network already reaches millions of shoppers each week through its UK-wide network of over 320 digital screens at store entrances. Clear Channel now plans to upgrade existing units and expand the external screen network to include 420 screens, while also launching up to 400 internal screens.
The introduction of the 75in screens in-store is aimed at giving Sainsbury’s and other brands greater flexibility to tailor advertising campaigns according to location, events, weather, competitions and other relevant factors – thereby enhancing brand awareness and memorability.
They will also reflect the companies’ joint commitment to sustainability. The entire network will be powered by Sainsbury’s renewable energy and Clear Channel’s external Waferlite screens, being up to more than 50% energy efficient.
“The digitisation of the store environment is expected to be the next evolution of retail media networks, so it’s important that we connect our digital capabilities across channels,” said Amir Rasekh, MD, Nectar360.
“Over time, the Sainsbury’s Live partnership will play a part in allowing us to connect our entire retail media offering through ad tech – in-store, on-site and off-site – using our rich insight to enhance the customer journey.”
The announcement comes as Nectar360, Sainsbury’s and Clear Channel celebrate 25 years of partnership.
