Out-of-home (OOH) advertising platform Place Exchange has teamed up with OOH media company Clear Channel to expand in Europe.
The partnership will enable direct programmatic buying of digital OOH (DOOH) inventory spanning the UK, Belgium, France, Finland, Norway, the Netherlands, Poland, Spain and Sweden, through an integration with Clear Channel’s LaunchPAD platform.
LaunchPAD offers programmatic, automated and direct buying channels through supply-side platform providers such as Place Exchange, and has the capacity to deliver more than 2 billion programmatic impressions monthly.
By teaming up with Place Exchange, advertisers can seamlessly search for and buy almost 13,000 Clear Channel DOOH screens across multiple environments – including malls, roadside and transit – alongside programmatic channels such as connective television (CTV), digital and mobile, all within their preferred demand-side platforms.
“We are thrilled to deepen our existing partnership with Clear Channel and further expand our programmatic offering in Europe, making buying programmatic DOOH an even more seamless experience for advertisers,” James Power, Commercial Director EMEA, Place Exchange, said.
Meanwhile Dom Dunne, Programmatic Commercial Lead at Clear Channel Europe, said: “This partnership is just one example of our continued efforts to provide tremendous growth opportunities for programmatic DOOH across Europe as we seek to help advertisers connect with audiences in the heart of Europe’s largest markets.”
The partnership comes as spending on DOOH advertising in Europe is forecast to rise by 7.27% a year from 2023 to 2027, according to Statista.
