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Papercast partners with INEOS Britannia for America’s Cup bid 




Papercast has partnered with INEOS Britannia for the 37th America’s Cup taking place in Barcelona in 2024. Papercast’s e-paper technology was initially developed for real-time digital bus stops and has been customised to deliver high-speed live data onboard INEOS Britannia’s LEQ12 Test Boat and AC75 Class race boat. The technology ensures the crew receives critical information instantly.

Building on the success of a previous collaboration, Papercast reaffirms its commitment to delivering cutting-edge technology solutions to the world of Grand Prix sailing. It has announced groundbreaking enhancements to its 13in screens, combining cutting-edge e-paper technology with innovative design to produce displays meticulously optimised for the unique challenges of the America’s Cup. “To achieve optimal performance, it’s crucial that the crew can receive key data in a fast, highly-readable format. Not an easy feat given that they are in the extreme environment of an AC75, at speeds of over 60mph, and flying above the water,” said Ben Ainslie, team principal and helm of INEOS Britannia. 

Robert Bicket, CEO of Papercast, said, “I am delighted our technology will once again form one of the many vital technical components that will make this one of the strongest British AC challengers that this country has ever seen”.


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