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Peerless-AV and Aurora Group Partner to offer Full AV Solutions to Resellers in Denmark, Sweden and Finland

Peerless-AV has announced its cooperation with Aurora Group Sverige AB, a distributor dedicated to creating value by building brands and serving resellers in Denmark, Sweden and Finland. Aurora has dedicated pro AV sales teams based in territory with the knowledge on a complete range of solutions, to guide, support and serve customers in their unique projects, whether big public tenders or small local installations. The partnership will strengthen and complement Aurora’s portfolio by offering resellers a range of professional AV mounts, outdoor displays, kiosks and dvLED mounting solutions that are high quality, safety tested, and offer ease and speed of install.


Aurora Group has over 100 years of experience within the electronics industry, obtained through a series of B2B and B2C mergers and acquisitions since 1915. The distributor offers both external A brands and own brands across a range of markets, including audio visual, white goods, computer and gaming, home and lighting, mobile and tablet. Verticals served include control rooms, public transport, hospitality, venues and stadiums, digital signage and more.  


“By adding Peerless-AV to our portfolio of brands we are expanding our range of entry-level to high-end solutions so we can offer increased choice to resellers and better fulfil their project requirements, “ said Thomas Jansson, Business Unit Director Pro AV, Aurora Group. “Peerless-AV is a brand with over 80 years of experience in AV mounting and the manufacturer’s emerging technology expertise, especially in the field of outdoor and dvLED, is exemplary. We will support the brand in Denmark, Sweden and Finland with dedicated pro AV sales teams, customer training, events and joint marketing activities.”


Commenting on the agreement, Martin Romanowski, Regional Sales Director – EMEA, Peerless-AV, said, “This cooperation demonstrates that Peerless-AV is a global AV manufacturer establishing new strategic partnerships at a local level, and making our mark in the Danish, Swedish and Finnish territories with products that are award-winning, compatible with all the leading OEM display brands and field-proven to deliver successful installations every time.”

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