Peerless-AV has announced that it has signed Kerèn Presentation Systems BV, a specialist, value-add, Pro AV distributor based in Almere, The Netherlands. The agreement covers The Netherlands, Belgium and Luxembourg, growing markets where the presence of an established, highly technical and customer centric partner will help educate resellers and systems integrators on Peerless-AV products, and drive new business and brand awareness.
Peerless-AV joins a host of complementary vendor brands on the Kerèn portfolio, including Philips, LG, BenQ and InfiLed. Part of the Exertis Group, Kerèn will distribute the entire Peerless-AV range of mounts and AV solutions, attaching to the various brands, with a special focus on dvLED, Kiosk and Outdoor Solutions. The distributor will provide pre- and post-sales project support to customers as well as in-depth training, marketing and channel activities.
Jeroen Helms, Regional Sales Director for Benelux, France and Iberia, Peerless-AV, said, “We work with the Exertis Group across several European countries and by adding Kerèn to our authorised distribution network we are strengthening this relationship further in line with our EMEA business growth strategy. Kerèn has a different market approach and excels in its channel support, providing dealers with technical training, on-site assistance and access to a long-serving, renowned and respected customer care team. The new partnership will bring us increased visibility in the Benelux and we look forward to working with the team.”
Ronald Hartsink, Sales Manager, Kerèn BV, said, “Peerless-AV is the ideal fit alongside our current brands, especially with the quality and expertise the vendor brings in dvLED mounting systems and Indoor/Outdoor Kiosks and Displays since these are exciting areas with huge market potential here in the Benelux. Our specialist experience in the field of visual presentation equipment and first-class sales and after sales support will offer great value to Peerless-AV reseller and integrator customers.”