Peerless-AV has announced a distribution partnership with CBK Distribution AS, one of the largest distributors of IT and AV equipment to dealers in Norway. From its HQ and distribution hub near Oslo, CBK will sell and distribute all Peerless-AV products and will promote through its marketing channels, training sessions, product demonstrations and events. The addition of Peerless-AV to the portfolio complements the existing display and digital signage brands and enhances CBK’s position as a total solutions provider for the Norwegian market.
Martin Romanowski, Regional Director of Sales – EMEA, Peerless-AV, said, “The Nordic region is growing rapidly and as a company we are investing and implementing our go to market strategy with new channel partners and increased local support. With CBK’s technical knowledge and extensive experience in AV, digital signage and digital communication and our 80 years legacy as a global manufacturer, we are convinced we can take a large market share in the region going forward.”
Commenting on the agreement, Morten Rustad, Product Manager in CBK Distribution AS, said, “CBK is committed to developing the business and providing customers with increasingly valuable solutions. Our greatest strength is by far the unique relationship we have with our customers. The fact that we now have Peerless-AV on board is important since we can now offer an even better range of AV accessories, but specifically dvLED mounting solutions and kiosks for both indoor and outdoor, and IP rated outdoor displays.”
Peerless-AV’s Nordic Sales Manager, Mikael Wigart, presented to AV Integrators at CBK’s annual AV Event on 15th September. In its 80th anniversary year, Peerless-AV is cementing strategic local alliances, helping partners to offer the right products and services that customers demand today.