Leading international telecommunications company, Ooredoo, has completed a state of the art AV installation at their Doha Headquarter building, working with system integrator Technomight and LED specialists SiliconCore to install statement LED displays in its lobby area.
In the third installation within the building during an ongoing innovation programme, three Magnolia 1.5mm LED displays were selected for the lobby and events area in Qatar, creating a visual impact in the main public spaces of the building.
The brief was to invest in future-proofed technology, with LED displays selected which can then be supplemented with additional cabinets at a later stage, to upgrade the system to 4K as required. SiliconCore’s LED displays were specified thanks to their market leading TCO, innovation, resolution, picture quality and magnetic-type front serviceability features.
All three screens feature Full HD resolution, two side by side as a design statement to host customised marketing content and one 130” LED Display in the events area for use for product launches and open days. Content can be shared across the three walls via a long-distance 4K signal distribution system while each can be treated separately to suit the space being used in a variety of ways at once.
This is connected to Ooredoo’s broadcasting system showing feeds from Sony high resolution Pan-Tilt-Zoom cameras, Philips Showline moving heads and wash lights on motorized truss system to maintain ample light lux levels to support live camera feeds on screens and a bespoke digital signage feed via an RGB Link multi-window video processor. Fourwinds Interactive software makes it possible to showcase multiple pictures and live feeds controllable from the central Crestron Touchpanel, where content can be pushed from the operator’s consoles and smart podium to video walls at one time and from multiple patching locations suited to varying operational needs.
The broadcast system is also connected to Ooredoo Family TV networking so that transmission can be picked up by other branches throughout Qatar when needed.
AV Design Manager, Shehzad Hussain, was keen to achieve the ‘wow’ factor for the public space of the building: “Ooredoo were excited about the resolution of the display on their Higher Executive Floor and they wanted visitors to have a great first impression. The brief for the whole building has been to produce future-proofed technology that delivered good TCO and long lifetime, which is why SiliconCore was selected. This is the third project we have done SiliconCore LED with Ooredoo on a roadmap which goes up to 2030 to create an innovative building environment.”
For ongoing system operation Technomight provided training for the team at Ooredoo, including managing the system during events and co-ordinating announcements across its digital signage network.