Subway has introduced interactive self-serve kiosks in numerous restaurants across the UK, Finland and Germany. The kiosks, powered by Vita Mojo’s digital order management technology, are integrated with kitchen display systems and order-ready screens to enhance order speed, quality and accuracy. Many of these digitally enhanced restaurants also feature contemporary digital menu boards spotlighting special items and latest promotions, adding a dynamic touch to the environment.
Subway is also launching a new mobile app that includes mobile ordering capabilities. The kiosk experience mirrors that of Subway’s app and incorporates the new Subway Rewards, ensuring guests have a consistent and user-friendly experience across all platforms.
“Europe is at the forefront of Subway’s global digital transformation, offering guests a superior in-restaurant and online experience with more ordering options,” says Carrie Walsh, president of Subway EMEA, “Initial feedback on the kiosks, app, and loyalty program has been overwhelmingly positive, and franchisees across the market are keen to implement these new digital enhancements in their restaurants.”
Restaurants that piloted the integrated digital experience have reported increased sales and more streamlined operations. Additionally, most guests found that the self-serve kiosks made ordering faster and easier. “Digital integration and growth are central to Subway’s transformation journey, and the brand has made remarkable progress over the past few years,” says Dan Holm, VP, Global Digital, Payments and Off-Premises, “Looking ahead, we are intensifying our commitment to digital innovation to simplify the guest experience from start to finish and enhance operational efficiency for our franchisees.”
These integrated digital advancements are part of Subway’s strategy to modernise its restaurant image and deliver a consistent, high-quality guest experience. In 2024, Subway will continue to roll out these digital innovations in select restaurants and markets across Europe and begin piloting these enhancements in other regions worldwide.
