Subway is to launch self-serve kiosks across its UK outlets as part of wider business transformation aimed at enhancing the company’s brand and digital experience.
The move comes after Subway launched its biggest menu change in nearly 25 years by offering 15 sandwiches with set fillings alongside its existing fully customisable offering.
UK-based Subway franchisee The Daljo Group, which runs more than 340 outlets across East Anglia, the West Country and South West England, confirmed the latest plans for self-service units in a social media post.
“Subway is gearing up for an exciting future with the upcoming introduction of kiosks. Team Daljo, along with franchisees, recently had the pleasure of checking out the equipment,” it wrote on Linkedin.
“The anticipation is building, and we’re eager to witness these kiosks in action at some of our locations soon.”
Subway, one of the world’s largest restaurant brands, is in the midst of a multi-year transformation journey towards becoming a more contemporary brand, with other developments including improved interiors and third-party delivery experience.
The company owns more than 2,000 UK sites, the majority of which are operated under franchise. Subway was acquired by affiliates of Roark Capital for a reported $9.55 billion (£7.6 billion) last summer.
