Talon Outdoor has promoted Josko Grljevic to the role of Group Chief Operations Officer (COO), as part of the company’s ambitious and ongoing growth plans.
Joining the company as UK Chief Transformation Officer in 2018, Grljevic has been fundamental in leading Talon’s comprehensive technology transformation, overseeing the launch of its three data-fuelled technology platforms – Ada, Atlas and Plato – harnessing the capabilities for audience targeting, programmatic buying and measurement across the OOH customer journey.
These tech advancements have brought game-changing opportunities for advertisers and are best-in-class examples of intelligent service-based architectures which process billions of data points, execute very complex mathematical models and provide real-time insights – ultimately, reducing the time taken to plan and execute an OOH campaign by up to 95%.
Following the successful launch and integration of the platforms in the UK, Grljevic exported Ada, Atlas and Plato to the US market and is leading the rollout across MENA and APAC.
As part of his new role as Group COO, Grljevic, who was recognised in the CIO 100 list in 2020 and recently shortlisted for Campaign’s Tech Pioneer of the Year award, will continue to grow the remit of technology and data across the business to drive data-driven organisation and measurement on a global scale reporting directly to Group CEO, Barry Cupples. Owning the day-to-day running of the business, he’ll execute on the company’s strategic business objectives, continue to advance Talon’s adtech to deliver best-in-class solutions while helping to further develop a culture where belonging and sustainability runs through each pillar of the organisation.
To further aid Talon’s global expansion, a raft of further senior promotions has been made. These include Anant East to the position of Group CTO, Sophie Pemberton to Group Chief Strategy Officer and Amy Horton to Group Transformation Director. This new structure will support Talon’s next phase of transformation and growth across multiple markets.
Cupples said, “During one of the most challenging times in our business when the OOH industry was facing severe setbacks, Josko has been instrumental in driving Talon forward, developing the best proprietary tech the sector now offers and driving real change into how the media is delivered. He’s been central to Talon’s transformation and I look forward to seeing him continue this success globally as we drive forward the renaissance of Out of Home.”
Grljevic said, “Over the last four years, I’ve been committed to developing tech that has enabled both our company and the wider OOH industry to bounce back from the challenges of the pandemic with incredible strength. As part of my new role I will be ensuring our business strategy focuses on further transformation with a leading global market presence powered by our adtech suite, whilst ensuring the culture at Talon continues to evolve so we retain and attract the very best talent in the industry.”