Ventola accelerates lighting growth in Australasia

The experiential projection system at Manchester's Printworks venue, part of the Tenpin family

Ventola Projects is set to illuminate new territories in 2021 after its products were approved for use in Australia and New Zealand with further developments expected for the USA.

And the expansion builds on continued export growth across the US, Europe and the Middle East for the Leicestershire-based business.

The company, which manufactures its LED VAvR lighting product in the UK, has enjoyed strong success overseas in recent years, with Las Vegas hospitality venues, US Air Force bases and a Qatari Royal Family palace benefiting from the lighting effects Ventola can provide.

Distribution is already set up across the US and the Middle East and Ventola has decided to extend IEC compliance of his products to the Australasia region.

Were delighted to kickstart the year with growth into new territories alongside plans to further expand existing export markets,” said Ventola Projects founder, Mick Ventola.

Weve been operating successfully overseas for a number of years, steadily building our distribution network whilst keeping production right here in the UK.

This allows us to keep a tight control over the quality and output of our product, whilst still ensuring there are strong lines of communication across the supply chain, with installations at Family Entertainment Centre (FEC) venues, hotels, bars, clubs and more across the world.”

With orders already on the periphery, we look forward to seeing our business network evolve in Australia and New Zealand, as the UK looks to bolster its trade links worldwide.”

Computer-controlled and low-voltage, Ventolas VAvR lighting operates as a quick, efficient and multi-function system, with multiple lighting effects lending itself naturally to a variety of entertainment propositions.

Most commonly, Ventola installs its products in FECs – the type of leisure venues that usually comprise bowling, mini-golf, arcades, bar and restaurant areas, and more.

Here in the UK, Ventola Projects enjoys a strong relationship with Ten Entertainment Group (TEG), which is perhaps most commonly associated in consumer minds with the Tenpin brand, with 46 sites across the UK.

Most recently, Ventola installed a VAvR experiential projection & LED lighting system at TEGs famous Printworks venue in Manchester, as new and ever more inventive visual effects within the bowling experience evolve to grab consumer attention.

Lighting is just one of a number of visual effects that are playing a huge part in transforming the bowling experience across the industry,” said Graham Blackwell, CEO of Ten Entertainment Group.

Weve worked with Ventola Projects for a number of years, with their VAvR LED products helping to grab guestsattention and enhance the enjoyment of families seeking to relax and unwind at our venues across the UK.”

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