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Ventola on target with latest Ten Entertainment Group ventures


Leicestershire lighting business Ventola Projects has completed the finishing touches on their latest Family Entertainment Centre (FEC) project with Ten Entertainment Group.

The firm’s signature VAvR LED system has been installed at Manchester’s Printworks venue, consisting of works across the bowling area, the ground floor entrance as well as the arcade setting and communal seating towards the bar.

The project marks something of a reward for Ventola’s invention during lockdown, whereby the technology utilised was developed during the early stages of the pandemic, with an additional VAvR experiential projection system installed over the bowling lanes.

Giving an extra touch of flair, the system provides the facility with moving lane images, visual effects and game options such as transforming lanes into mini football pitches or promoting brand product offers along with exciting mini games.

Commenting on the project, Ventola Projects founder Mick Ventola said:

“The bowling experience is ever-evolving and so too does the technology designed to grab the user’s attention.

“FECs today offer a range of facilities from bar areas to pool/snooker, arcades and more. All of it gives further marketing opportunities to grab a drink or some food while you bowl, and the ways in which guests’ attention can be caught in this regard might take a bit more invention whilst they are wrapped up in the bowling experience.

“Artificial intelligence is helping in these ways, showing promotions from visual reminders before and whilst you bowl, along with mini bowling games from the experiential projection system. And so too the system can upgrade the bowling experience to include elements you’d usually see in an arcade. 

“We’re excited to be leading the charge in these areas and helping businesses as they endure further tough times under lockdown restrictions.”

Ventola continues to aid recovery efforts in the FEC sector as many choose to upgrade their facilities in an attempt to entice trade during the pandemic. 

And it is testament to Ventola’s work at the Manchester venue that the business also earned further projects within the Ten Entertainment Group, most recently at its Tenpin venue in Kingston upon Thames.

Ventola is positive FECs can continue to attract trade despite uncertainty.

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