Affordable fashion retailer Yours Clothing is revolutionising its storefronts with innovative digital signage from AnyPlace Media Group.
The brand has more than 100 stores across the UK and Ireland, with this latest initiative highlighting its commitment to innovation, increasing brand exposure and influence on sales.
The goal is to create an inspiring narrative, drive footfall and elevate the overall customer experience. This initiative is a part of the company’s broader marketing strategy to create captivating advertising campaigns.
AnyPlace Media Group has installed digital screens with an impressive brightness level of up to 4500 nits, far exceeding the typical range of 250-500 nits found in most standard TVs and monitors.
Backlit posterboards in the retail outlets display windows have been replaced with either 65” or 75” high bright digital screens, ensuring maximum visual impact, made to withstand direct sunlight and showcase messaging around the clock.
A sophisticated content management platform will be included to accompany the digital displays. This platform provides complete control over digital communications, enabling their marketing team to update and tailor messaging to reflect the most current campaigns with ease and precision.
To date, 18 installations have been completed, with plans to continue the rollout throughout 2024.
“The introduction of digital screens is a real step change for the Yours Clothing brand, giving us the opportunity to showcase video assets from our fashion shoots to really bring our clothes to life,” said Karen Bradbury, VM Manager at Yours Clothing, “We have full control over video content, allowing us to deliver timely, market-relevant, strategic campaigns. Having the team at AnyPlace Media guide us through this process, advising us on the best solutions has made this project a positive experience.”
Excerpt: Affordable fashion retailer Yours Clothing is revolutionising its storefronts with innovative digital signage from AnyPlace Media Group.