Full-service digital solutions provider ZetaDisplay has joined forces with Arlanda Express, the main airport train service between Arlanda Airport and central Stockholm. The partnership is marked by a multi-year exclusive framework agreement for development, deployment and services.
Arlanda Express will use ZetaDisplay’s software platform to manage content delivery across its entire screen network. This upgrade includes onboard digital signage installations and the replacement of all advertising screens at Arlanda Express stations and platforms, including Arlanda Station. In total, approximately 250 new installations will be deployed.
“In 2023, we conducted a comprehensive strategic review and identified the need for a renewal and modernisation of existing digital signage solutions and software platform,” says Axel Nilsson, Arlanda Express chief commercial manager, “Primarily, we saw the need for combined ownership of our digital signage solutions including our DOOH advertising network. After a thorough evaluation process, ZetaDisplay was selected. “The ZetaDisplay team really took the time to understand our business and developed a customized solution. The strength of the solution is based on a combination of software platform and specialized expertise in the train and transport sector, combined with attractive solutions in DOOH.”
ZetaDisplay has a proven track record in this segment, with previous success with Norway’s Flytoget, the Airport Express train to Oslo Airport, and the Swedish railway company SJ.
