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Enrique Tomás chooses for its new vending machines at Barcelona Airport


Enrique Tomás has implemented the digital signage platform in its Enrique Tomás GO!urmet vending machines just launched at Barcelona Airport.

The first phase includes a total of 30 stores, distributed at strategic points throughout Barcelona airport, which offer a wide variety of the brand’s products. 

Consumers can find everything from different varieties of Iberian ham and acorn-fed ham sandwiches, to ham packets, as well as crisps and orange juice. 

Each of the vending machines is equipped with between one and five branded 50 LCD screens which, thanks to the custom-made brackets, can be anchored to the vending machines, ensuring perfect digital communication of the entire range of products available and helping to promote, attract and increase sales.

These displays work as an All-In-One solution with the DS player integrated and work in sync, helping to reduce hardware investment and eliminating the need for external players.

Enrique Tomás opted for a green signage solution, with the lowest possible electricity consumption. “We wanted a software that was lightweight and could work with an internal player inside the screen to minimise the electronic components at the physical point,” says Jorge Cruz, CIO of Enrique Tomás.

“Thanks to we can synchronise multiple screens regardless of their size and location. We also value the platform’s ability to schedule different broadcast slots and schedules in different periods with campaign validity dates, as well as the fact that it allows us to use different content formats.”

Enrique Tomás plans to expand this unassisted vending model to new places with high footfall and consumption needs, such as subway stations, transport interchanges, football stadiums or large companies.


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